Explore Shopify's features, benefits, and plans. Plus, learn how to customize Shopify for your business’s needs.
What is Shopify?
Shopify is a complete commerce platform that lets anyone start, manage, and grow a business. You can use Shopify to build an online store, manage sales, market to customers, and accept payments in digital and physical locations.
Shopify’s reputation as a commerce leader comes from listening to the experiences of millions of business owners. By supporting solopreneurs and enterprise brands, Shopify has built the features and products that power today’s businesses and will shape the future of commerce.
How does Shopify work?
Shopify bundles commerce activities into a single platform, with one admin to monitor the entire sales process, from receiving an order to post-sale analytics.
With Shopify, business owners can sell in marketplaces places including on their website, on marketplaces and social media, and in person through brick-and-mortar locations. Inventory and customer information can be synced across channels for simple management.
Shopify is a secure, cloud-based and hosted platform, which means you can safely access your data from any compatible device with an internet connection. This gives you the flexibility to run your business from anywhere.
What’s included with Shopify?
Shopify is a buildable product that includes a core offering across several plans. Store owners can stack additional products on that base layer, customizing components and integrating apps to create a personalized experience for their business’s needs.
Base layer: Shopify’s core product
Every Shopify plan* comes with everything you need to turn your idea into a business and start selling: an online store with customizable templates, tools to sell across channels, Shopify’s fast and secure checkout, and built-in marketing features.
- Customizable themes: Shopify’s free online store themes have built-in support for animations, including dynamic scrolling and hover effects.
- AI features (Shopify Magic): Generate on-brand content, set up auto-reply, and write product descriptions with ease.
- Shop App Access: Personalize your mobile store and extend your brand in a matter of clicks for millions of mobile shoppers.
- World’s Best Checkout: The world’s highest-converting one-click checkout that’s trusted by the biggest brands.
- Custom Domains: Select and host your domain securely with Shopify, with full control and configuration.
Scaling with Shopify
Shopify Plus
Ready to level up? Shopify Plus is a enterprise solution for high-volume businesses. Features include customizable checkout with app integrations, B2B process automation with Shopify Flow, and custom audience lists via Shopify Audiences.
Commerce Components
Commerce Components by Shopify (CCS) is a modern composable stack for enterprise retail, providing access to Shopify’s foundational features plus flexible APIs to build dynamic customer experiences.
7 Reasons to Choose Shopify
- Ecommerce Ecosystem: Supports you across online, offline, and everything in between.
- Go Global: Empowering entrepreneurs in more than 175 countries.
- Creative Expression: Greatest amount of extensibility and freedom of expression.
- Brand Spotlight: Your brand is the star; Shopify works hard in the background.
- Integrated Platform: The most integrated commerce platform out of the box.
- No Complexity: Simple and accessible platform that integrates tools and channels.
- Grows With You: Plans and products that flex with you as you scale or evolve.